Amazon Launches Posts (Beta) For Brand Registry Sellers

Amazon Launches Posts (Beta) For Brand Registry Sellers

I absolutely love that Amazon is always innovating the customer experience and making this process easy for sellers. They are bringing brand curated content posts into their customer experience.

This is the same experience you've grown to love and enjoy on platforms like Facebook, Instagram, and  Pinterest. This is a great way to repurpose existing content and use it on Amazon to curate a more on-brand experience for customers.


What is Posts?

According to Amazon, "Posts is a new browse and discovery experience on Amazon focused on brand-shopping. Posts help shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content. Posts link to product detail pages, making each post in a feed shoppable, and each post includes category tags so shoppers can continue exploring posts in related categories".     

Why Should Brands Participate?

  1. Differentiate Your Brand: Posts enables you to publish the brand and product-focused content you’re already sharing on social media with shoppers on Amazon.
  2. Metrics: Brands will have access to engagement metrics, including views, clicks, and clickthrough rates.
  3. Free: Best of all, Posts are currently free to participate in.

Where will my Posts show up?

How to get started?


How do Posts work?


Carousels for participating brands can be found on detail pages for their products, and related products. Tapping on a post takes shoppers into a feed.


Customers can continue to browse feeds of related posts, and pivot to browse feeds of posts for products in related categories.


Posts are instantly shoppable, shoppers simply tap “show products” to learn more and visit the product detail page.

How often should I post?

We encourage brands to publish posts with the same frequency they do on social media. Brands can publish multiple posts for the same product or across a wide range of products. Posts is currently available in the US on the Amazon mobile shopping app (iOS and Android) and on the mobile web.

What type of content should I post?

Posts are a new format on Amazon. Though posts generally focus on product and brand content, we encourage brands to experiment with various types of content to learn what engages customers. To get started quickly, consider repurposing product-focused content that your brand has previously shared on social media.

To participate in Posts beta you must be a vendor or a seller enrolled in Amazon Brand Registry and have a US Store.

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Do you think you'll benefit from this feature?

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