Amazon Launches Posts (Beta) For Brand Registry Sellers
I absolutely love that Amazon is always innovating the customer experience and making this process easy for sellers. They are bringing brand curated content posts into their customer experience.
This is the same experience you've grown to love and enjoy on platforms like Facebook, Instagram, and Pinterest. This is a great way to repurpose existing content and use it on Amazon to curate a more on-brand experience for customers.
What is Posts?According to Amazon, "Posts is a new browse and discovery experience on Amazon focused on brand-shopping. Posts help shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content. Posts link to product detail pages, making each post in a feed shoppable, and each post includes category tags so shoppers can continue exploring posts in related categories".
- Differentiate Your Brand: Posts enables you to publish the brand and product-focused content you’re already sharing on social media with shoppers on Amazon.
- Metrics: Brands will have access to engagement metrics, including views, clicks, and clickthrough rates.
- Free: Best of all, Posts are currently free to participate in.
Where will my Posts show up?
How to get started?
We talk a ton about STARTING and GROWING your amazon store in our Facebook group so be sure to join us!
Do you think you'll benefit from this feature?
Let's chat below.
- DREAMS INSPIRE REALITY