After deeming a Target ad for a feminine-product brand "racist", some people attempted to trash the company online. That company was the Honeypot. Nationwide, African American buying power has reached $1.2 trillion. So it was no surprise when the backlash turned positive and shelves were cleared and the brand doubled their sales in less than 24hrs. So in light of this, we wanted to highlight a few brands that carry everyday essential products that we use daily. It's also important that we support minority-owned businesses on a daily basis or as often as we can, Remember supporting can also be simply sharing their pages, liking their posts and let's not forget good ole word-of-mouth which is one of the best referrals you can gift a business. So we wanted to share some of our favorite brands that carry everyday essentials. Check them out!