How to Start a Podcast
Starting a Podcast
1. Define what your topic(s) will be.
2. Plan Your Podcast
3. Get the necessary tools in place
4.Record & Edit
5.Upload edited audio files to a Host
6.Validate your RSS Feed
Define what your topic(s) will be.
- Are you a professional/mastered the field you plan to discuss?
- Do you have a great interest in a particular topic/field?
- Do you have guests that can enhance your podcast (whether make it more entertaining or give it more credibility?)
I've successfully launched three amazing podcasts.
One for Entrepreneurs and Startups, Parenting and a another brand.
Plan Your Podcast
Pre Equipment Gathering
Now that you know your podcast will be about you can further segment it into subtopics to make your episodes.
Later you can use scripts/talking points to guide the flow of the show.
To start a podcast, give your podcast a name, description and create cover art that tells what your podcast is about. It can be direct or a play on words. Get an Intro and Outro for your Podcast.
You can either make one yourself, hire someone to from sites like;
- Or try open sources like Blubrry or MelodyLoops
Your cover art is to be a recommended 3000x3000 pixels for maximum quality and 1400x1400 at minimum. The file type should be JPEG. Either works great for compression and thumbnail sizes. Your show description can be a more detailed copy of what your show is about. It should reel in your listeners but also be smart.
Optimize your potential visibility by using keywords in your podcast summary, it makes you higher ranked in iTunes search directory.
Determining your show’s format
Look at things like:
- Are you always the only speaker?
- Will you have guests?
- Will you do calls?
- How lengthy do you want your podcasts to be?
This can help to guide your show in terms of equipment needs and scripting needs.
Set a schedule for recording, editing, posting, and review.
With reasonable times you can stick to and be consistent with.
If you are just starting out you may not be aware of the time needed to invest.
Post Equipment Gathering
Record multiple podcasts in one sitting
See how long each takes and then see how long the edit, upload and review process takes for each.
Make an analysis based on your findings and set your schedule based on that. Of course, consider allowances for changes and delays.
Get the necessary tools in place:
By tools, I mean all applications, software, and hardware that you will need to set up a systematic running of a podcast. The basics include:
- A Microphone
- A Headset
- A Studio Boom Arm
- A Laptop/Phone (for recording, editing, publishing
- A Google Sheet?
- An Excel document?
- Pen and Paper?
While all the rest are essential, the management of your podcast and consistency are keys to success.
Record & Edit
There are various ways to record your podcast. Experts and veteran podcasters will suggest getting a good xlr or USB microphone, you can plug into a computer or audio recorder, then edit on audio editing platforms.
Some of these include:
- Garage Band
- Digital Audio Workstation
Upload edited audio files to Host
Where will you store your audio files?
Files stored overtime needs storage space.
Storing the files on a website you are hosting personally is not feasible as you grow.
It leaves you open to reduced speed on your website and loss of information if the site crashes due to the inability to host the growing size.
This means you will need hosting. Many sites offer podcast hosting, but upon research the options I’ve found most feasible are:
Buzzsprout (Free with tiered pricing/month)
Soundcloud (Free /$12 pro upgrade/month)
Updated to say I started with Libsyn, hosted on Anchor for one podcast and now moved all three Podcasts to Podcast.co .
So far so good!
In fact, Anchor has displayed quite the capacity, in being able to record, edit and host podcasts all from your mobile device. With unlimited hosting, recording with guests on call, analytics and the ability to monetize your podcast, Anchor is making the process a bit more linear and easier for newbies.
Validate your RSS Feed (not needed if you are submitting your podcast to iTunes or Google)
- Copy your podcast feed URL.
- Paste into CastFeedValidator, Podcast Validator, or Feed Validator.
- Look for errors. If there are no errors, you can submit your valid feed!
Submit your podcast to various directories
Once you’ve edited and reviewed your episode(s), you will want to submit your podcast to various directories where they can be heard. Popular directories include:
- Google Play
Some platforms like Transistor and Anchor have one-click distribution. This means no longer do you need to submit individually to each directory.
One-click and all platforms are loaded with your podcast content.
To Start a Podcast - The Conclusion
To start a podcast today, no longer has heavy financial barriers to entry, for top-level experts only. In seven steps you can start a podcast, publish and repeat. By planning, getting the tools needed, recording and editing on standard podcast tools or on new full-service platforms like Anchor, the only limitation you have to create a podcast is your imagination and your drive.
I personally record an entire year's worth of content in less than 2 months and was able to be consistent with my podcast for 2 years! Best decision ever.
Over a year later and I'm now able to monetize my podcast through ads for small businesses and generate leads for the amazing services our firm provides (such as launching your Amazon store or bringing your product idea to market.
Now grab a mic, hit record and launch.
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