My bet, Amazon will surpass Google Facebook in the Digital Marketing World BY 2020
Digital ad spend is making a big splash this year, with never before seen numbers and trends on the rise. These noticeable trends affect the big fishes in this vast digital ocean. The new school of ‘ad venturists’ is lead by giants such as Google and Facebook with Amazon not too far behind. Amazon is getting into position to surpass both platforms in 2020 as they improve on their own necessity in the marketplace.
This year for the first time ever, digital ad spend is expected to surpass traditional ad spend. With the increasing importance of the digital space and the growth of e-commerce, there is a greater need for marketers to advertise digitally. The reports are there to support these trends.
Google and Facebook have been labelled the duopoly of ad spending as they have cornered the top spot in the market for a few years through ad spends. Between Google AdWords and Facebook Ads, the platforms rake in billions from advertisers spending huge amounts on ads for brands. Amazon is hot on their trails for the third position, as they slowly but strategically nip at market share held once firmly held by Facebook and Google.
The steady pace of Amazon’s growth and their continuation to appear attractive to advertisers, with new and innovative digital commerce trends, will break the current duopoly. While all the platforms will not reduce in relevance, Amazon is coming for their share of the digital ad spend pie. Emerging in adaptations of live-streaming and e-commerce trends is just a small part of the equation for Amazon’s edge. Having access to over 310 million users and valuable data of the set, they are in a position to offer visibility to advertisers who want that type of reach, and who doesn’t want a reach of over 300 million people for their business.
It is forecasted that Amazon will grow at least a whopping 50% in ad share this year alone. While figuratively, it may not be comparable at the moment, to the numbers of the duopoly giants, the growth rate is an impressive one and has huge potential. Along with the 24 years behind Amazon that proves it has the power of longevity, a company unafraid to reinvent and adapt to meet market needs, the math is clear. A multiplier growth effect in one platform versus declining growth in another means that catching up is inevitable and surpassing highly probable all things remaining equal.
- Arianne Cedeno