DIR Blog — amazon brand strategist

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How To Master Amazon: “Understand what makes your product different” With Tara Darnley & Eldad Shashua

How To Master Amazon: “Understand what makes your product different” With Tara Darnley & Eldad Shashua

…So, the first thing I tell my clients is knowing your unique selling proposition is key in becoming successful on Amazon first and foremost. What makes the product you are selling different? How will it simplify or change the customer’s life after purchase? Knowing your competition is also important in upselling the beneficial features of […]
Are You Using Linkedin Effectively: How I Got Amazon to Feature My Brand on their Blog and Additional Press

Are You Using Linkedin Effectively: How I Got Amazon to Feature My Brand on their Blog and Additional Press

Are you familiar with Linkedin? Did you create your page and forgot about it? It seems like another platform to master and you are just over it? I ...
Amazon's Gated Categories: How To Get Approved In Restricted Categories

Amazon's Gated Categories: How To Get Approved In Restricted Categories

  In this article, we will teach you the various gated and ungated categories in Amazon as well as what you should do to get ungated. Amazon wants...
How Can Small Business Participate On Amazon Prime Day

How Can Small Business Participate On Amazon Prime Day

  Amazon PRIME DAY BEGINS ON JULY 16TH AT 3 PM!!!   What is Amazon Prime Day? Think BLACK FRIDAY, but EXCLUSIVELY on Amazon.  Over 150 mil...